The Winning Concept

The City of Amsterdam and RAI Amsterdam issued a tender in June 2014 for the development, realisation and operation of a headquarter hotel next to the RAI. It received no fewer than 11 submissions, all of an exceptionally high quality. Each of the parties received high marks on the proposal for a hospitality function on the top floor. The winning concept by OMA, COD and the NH Hotel Group triumphed over the competition by adding special facilities such as a TV studio, gallery, sculpture garden, spa, restaurant & bar and, most remarkable of all, the iconic design.

On behalf of COD and our development partner Being Development, we are proud and honoured that the City of Amsterdam and the RAI chose our plan. With the spectacular nhow Amsterdam RAI concept and the iconic design by OMA we will enrich the skyline of the Zuidas district. Moreover, the hotel will be a valuable addition to the city and the RAI.

Gert-Wim Bos
The winning concept

Largest newly built hotel in Benelux region

With its 650 rooms, nhow Amsterdam RAI will become the largest newly built hotel in the Benelux region. Every nhow hotel adapts itself like a chameleon to current trends, 24/7. With the revolutionary design, strong programming and state-of-the-art facilities, a stay in nhow will always be a unique experience. nhow RAI Amsterdam is focused on connectivity, innovation and media in the broadest sense. 

Maarten Markus, managing director of the NH Hotel Group, sees the development of nhow Amsterdam RAI as a major asset for the chain’s portfolio,­ which already includes over 375 hotels: “With 650 rooms, 25 storeys and a multimedia studio at a height of  91 metres, our partners and our company will offer a significant addition to the Amsterdam skyline. After nhow Milan, nhow Berlin and nhow Rotterdam, the iconic nhow Amsterdam RAI will become a hub for both business and leisure guests.